M.Sc. Mass Communication, Advertisement & Journalism
| Qualification | Graduation in any stream |
| No. of Seats | 30 per batch |
| Duration | 2 Years |
| Affiliation | Punjab Technical University |
Objectives of the Curriculum
1. To make students aware of technical and aesthetical aspects of Television
Journalism.
2. To develop capacity of evaluation and analysis of the events happening
around us.
3. To develop skills for writing script, Voice Over and for these medium.
4. To know and understand the moral and legal responsibilities of Journalism
and medium of Mass Communication.
Semester 1
• Introduction to Communication
• Introduction to Mass Communication
• Introduction to Journalism
• Introduction to Advertising
• Introduction to Computers
Semester 2
• Introduction to Media Technologies
• Introduction to Public Relations
• Journalistic Reporting and Editing
• Advertising Design & Principles
Semester 3
• Introduction to Printing Technologies
• Introduction to Production Technologies
• Introduction to Newspaper Management
• Introduction to Copywriting, Visualization & Campaign Effectiveness
• Introduction to Mass Communication & Society
Semester 4
• Introduction to Communication Research
• Introduction to Photography
• Mass Communication Ethics & Laws
• New Media Technologies
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